SWS
Website Design for Metro Detroit Service Businesses

Get Found
on Google.
Get More
Calls.

I help Metro Detroit contractors and service businesses get found on Google and keep the phone ringing — through better websites, active Google management, and local SEO that actually works.

Get My Free Plan See How It Works

*Free website analysis — no obligation

Matt Austin - Service Website Studio
Michigan-based
✓
Serving Detroit, Royal Oak, Troy & surrounding Metro Detroit
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Built to convert — not just look good
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Free analysis — no pitch, no pressure
How It Works

3 Steps to
Consistent
Calls

A simple system designed to fix what's holding your website back — and turn it into a call-generating asset.

Get My Free Plan
01
Start
Build the Right Foundation
Get a clean, professional website + Google setup so customers can find and trust your business from day one.
02
Improve
Fix What's Stopping Calls
I fix your layout, messaging, and flow so more visitors actually pick up the phone instead of bouncing.
03
Grow
Increase Calls Over Time
Ongoing improvements to bring in more traffic and turn more of it into real booked jobs.
Matt Austin - Service Website Studio
Michigan-based
The Guy Behind SWS

I'm Matt.
Not an
Agency.

You deal directly with me, start to finish. No account managers. No handoffs. No BS. I provide website design in Metro Detroit for contractors, tradesmen, and local service businesses.

I spent years studying what makes people stop scrolling and actually take action online — and I bring that same thinking to every site I build.

🎯
If you're a contractor or tradesman in Michigan and your website isn't bringing you work, I can tell you exactly why.
📞
I don't just build websites. I build websites that make your phone ring.
🔒
One client, one focus. You won't be lost in a queue.
The Problem

Why Most
Service Sites
Don't Work

Most websites look fine — but they don't guide visitors to actually call or book. Here's why:

If this sounds like your business — you're exactly who this is for.

Get My Free Plan
✕
No clear reason to choose you over the next guy
✕
Visitors don't know what to do next — so they leave
✕
Not built for how customers actually search
✕
Set up once and never improved
detroittreepros.com
View Live ↗
Detroit Tree Pros website
View Live Site ↗
See the Work

See a Real Site
Built to
Get Calls

🏗️

Built for Local Service Businesses

Not a generic template. Built around how your customers search and what makes them call.

📱

Designed to Turn Traffic Into Calls

Every section, every button, every word is there for one reason — to get your phone ringing.

📈

Ranks and Converts at the Same Time

Built for Google AND for visitors — so you get found and get called.

I Want Results Like This
Service Area

Serving Metro Detroit

I work with contractors and service businesses across Metro Detroit. Click your city to see how I can help.

📍 Detroit 📍 Royal Oak 📍 Troy 📍 Livonia 📍 Sterling Heights
Step 1 — Get Built

Choose Your
Site Build

Every site is a one-time build — no subscriptions required to get started. You own it from day one.

One-Time Build
Conversion Site
Get Found. Get Calls.
$750

Clean, fast, and built to convert — gets your phone ringing from day one. The right foundation for businesses that need something solid in place fast.

✓ Professional Single-Page Site — mobile-first, fast-loading
✓ Clear Services + Contact Section — built to make visitors call
✓ Call & Quote Buttons — ready to go from launch
✓ Google Business Profile Setup — so you show up in local search
✓ Basic SEO Foundation — the right structure from day one
✓ You Own Everything — no contracts, no lock-in
Get Started
Most Popular
One-Time Build
Growth Site
Own Your Market.
$3,000

Multi-page build designed to dominate local search and convert at a higher rate. For established businesses ready to own their market.

✓ Everything in Conversion Site
✓ Full Multi-Page Build — home, services, locations, contact
✓ Individual Service Pages — rank for what you actually do
✓ Location Pages — rank city by city across Metro Detroit
✓ Advanced Visual Design & Branding — looks the part, converts harder
✓ Case Study / Social Proof Section — let your work sell for you
✓ Strong SEO Structure Throughout — built to scale as you grow
Get Started
Step 2 — Keep Growing (Optional)

Add Monthly
Support

Once your site is live, keep it healthy and growing with an optional monthly plan. No contracts — cancel anytime.

Package One
Website Care
$100/mo

Your website runs 24/7 whether you're thinking about it or not. Website Care makes sure it's always working — secure, fast, and up to date. You focus on your business. I handle the rest.

✓ 24/7 Uptime Monitoring — instant alert if your site goes down
✓ Security Scan — monthly malware and blacklist check
✓ SSL Certificate — padlock stays active and trusted
✓ Speed & Mobile Check — flagged if anything slows down
✓ Minor Updates — text, photos, contact info, just ask
✓ Monthly Check-In — a quick note confirming everything is healthy
Let's Talk
Most Popular
Package Two
Growth Package
$300/mo
Includes everything in Website Care, plus:

Every month I'm actively working on the things that bring new customers to your door — your Google presence, your local search rankings, and your online reputation.

✓ Google Business Profile — fresh photos, new posts, active every month
✓ Local SEO — Ongoing — rankings checked, 1–2 new directories added monthly
✓ Review Strategy — monthly review request template + I respond on your behalf
✓ Monthly Report — calls, clicks, reviews, rankings — all in one clear summary
✓ Next Month's Focus — a clear plan based on what the data shows
✓ Everything in Website Care included
Let's Talk
✓ No contracts — cancel anytime
✓ You own your site, domain, and data — always
✓ Direct access to me — no support tickets

Ready to
Get Started?

Takes less than 30 seconds. No obligation — just a quick message.

Takes less than 30 seconds
No obligation
Response within 24 hours
Get My Free Plan
Get Started

Get Your
Free Plan

Tell me a little about your business and I'll put together a free website analysis with exactly what's holding you back.

1

Fill out the form

Takes less than 30 seconds

2

I review your site

I personally look at what's holding you back

3

You get your free plan

A clear picture of what needs to change — and how

*Free analysis · No credit card required